Recently, social networking platforms have undergone a huge change, haven’t you noticed yet? Building authentic relationships with customers is equally important here when you decide to create good content and post on social media. Users follow a strategic approach to meet the needs and preferences of the consumers. To work continuously on generating a genuine and long-lasting relationship with the customers, the creator must engage with the community through interesting conversation. It indeed acts as a resource that helps to solve customer problems. A post that talks about the general issues faced by customers and the remedies can act like an asset to them. Have you ever come- across one? Check these tips to build authentic relationships with customers through nothing else but forever favorite Facebook likes.
1. Transparent and honest
Authenticity here denotes transparency and honesty with the customers. It means being straightforward about the brand value, business practices, and products or services. The creator should be responsible enough for any issues that might arise. It becomes his sole responsibility. Honesty and transparency help in developing trust between the creator and customer with a sense of authenticity.
2. Create valuable content
Creating valuable content is important to develop customer relationships that are completely genuine through Facebook likes. It directly denotes the craving to create informative, useful, and engaging content for the followers. Who wants to watch something that is not interesting? No one, right? Posting valuable content is compulsory. Remember, followers forget you as soon as you stop posting, so consistency is the king here! If you post quality content regularly, then you can expect good trust with your existing and potential followers. Don’t you think your continuous effort here will lead you to gain more followers, likes, and, indeed, more sales? Is there anything that is stopping you from having more and more Facebook likes, then don’t stop, keep reading.
3. Listen to your customers
The most important step in building a relationship with customers is listening to them. The creator shall monitor Facebook and other social media platforms to see what people say about the brand. Through Facebook, the creator should ask for feedback and engage in customer conversation. Check the wants and needs of the audience by engaging with them. The creator can also identify the mistakes and rectify them.
4. Engaging with the customers.
Engaging with the audience has always been important to build strong customer relationships. Engagement can be of diverse types, it all depends on how you want to attract it. You can start by responding to the messages and comments of the customers. Participation of the creators in the conversation was always a plus one to show the audience how they value their input. I remember following the TV show artists whom I used to watch during my early childhood when they commented on my comments. I felt special, and I am sure each of us does! When you engage with your customers, you create a social family that directly contributes to any brand. How much are you eager to spend on such a permanent relationship?
5. Personalized messages.
In marketing, personalization has become very important. Customers admire direct and personalized experiences and anyone can bet this is all we like. Customers engage more with brands that offer customized messaging. It is common for them to engage more with those brands who understand them more.
6. Using names of the customers.
On Facebook, when connecting with customers, the creator can use individual and team names to sign off on comments and updates. It slowly builds trust and a deeper connection instantly with the customers. The same rule is applicable to all brand pages on Facebook and all social networks. The creator should like the comments on the fan page and try to engage and create a conversation with the customers on the Facebook platform.
7. Insight into the business.
The creator can take the customers on a business journey. There are endless ways in which they can achieve them. Do mention how you like it to go? The creator can show a ‘behind the scenes ‘ view of the team. It can show the team working on the latest projects and new business launches. You cannot go without being transparent with the customers. The customers should see the successes, challenges, and failures. They can ask customers can also be asked to give suggestions for improving the business. This type of interaction will definitely push you to another level of trust with your customers. In this way, the customer will stick to the brand in the long run.
8. User-generated content. (UGC)
User-generated content is content that the customer or audience has created. As part of a content strategy, UGC sounds like an excellent way. It is really good for businesses to encourage sharing. Including the audience in your post was also a good idea since the beginning, and that may be the reason the live session on Facebook has undergone so many changes. If you want to discuss the methods involved, they are endless. Starting to promote UGC to customers on Facebook is one among them. A few ideas are here:
- Ask the customers for photo uploads around the theme.
- The creator can use photo or video uploads as a contest or giveaway.
- The creator can ask the customers to share their thoughts or images on the products or services.
9. Host a Q&A session.
Today no one wants their questions to remain unanswered. Facebook is no exception. It is important to develop a healthy customer relationship. The creator can host a Q&A session on a Facebook page or app. A Q&A session will allow the customers to ask any questions they want. It will allow the creator to highlight and answer the most commonly asked questions. Isn’t it the best way to build a reputation for the creator? The creator can respond to questions in the comments below with a video reply or status update. Answering the questions and solving the confusion helps the creator to solve the problems of the customers. The Q&A session can be a regular scheduled event.
10. Facebook competitions
In the digital era, Facebook competition acts as a good way to reach customers. It helps them to be directly involved with the customers. It helps a business to grow by adding leads to your hard-earned business. There are many benefits to run a competition on Facebook. They are:
- It accelerates awareness of the products and services.
- It also assists in increasing the size of the email list.
- It will help in adding more to your customer base.
- It helps to encourage customer loyalty.
Competitions are a good example of two-way interaction with the customers. The customers get the chance to win the products or services for which they commented or voted. The only information they need to share here is either an email address or phone number.
11. Respond to Customers.
According to sources, 70% of the questions posted on the brand’s Facebook page fail to be entertained. Commonly, 25% of global companies close their walls to customer posts. Responding to customer’s queries and complaints is an important role of the creator. Responding at the right time, especially when problems and issues arise, is necessary. It helps to directly strengthen the relationship with the customers. Simply ignoring problems will not make the problem go away. It will only mess with things and ultimately damage the reputation of the brand.
12. To post engaging content
If you start exploring, you will learn there are various ways to discover high-quality, engaging content to post on Facebook. The creator should post content that has already worked on Facebook. To make good content, the creator can choose photos from the apps that have already performed well on Facebook. This way, the creator can save time and post things that can go viral easily. Such posts will add more and more to the engagement and end up building better customer relationships.
13. Showcase the customers
Once you start engaging with your customers, start creating conversation. The next step will be to show appreciation to the customers for their contribution in their success. Show appreciation in creative ways. They are here:
- Highlight the top customers on the cover page.
- Post a thank you message as a status update.
- The most active customer is showcased via a Facebook app.
14. Customer’s input.
Brands that have a good relationship with their customers always listen to them. These brands ask for direct feedback from their customers. It means as a user, you can reach them directly if you have any complaints. When the brand tries to build a good relationship with its customers, the customers also open up in the form of honest feedback. The creator just needs to ask the customers for feedback.
15. Post at the right time
It is important to remember that no specific time suits all posts on Facebook.
The creator must see which time works well for the particular audience. New Facebook features or apps help the creator identify when the customers are online and show how many customers saw the post in one hour. Through this, one can find a specific time for maximum engagement. The creator will have to see which time works best for the particular audience.
16. Celebrate the successes
Ever tried celebrating your business big and small achievements through Facebook milestones? It is not a new concept but something which people seem to ignore mostly. It is a good way to build customer relationships by sharing the business journey in different ways. Expand different milestones on the Facebook timeline. History is always important and how can you ignore the brand history? The Facebook milestone does it easily. Use Facebook milestones in a few ways. They are:
- The launch date of the business is highlighted.
- The creator highlights the milestones in fans’ reach, for e. g. when you reach 10000 fans.
- The launch of the new product or service is highlighted.
- Highlight the brand history.
Wrapping Up
In the age of growing social media, when everything seems to appear online, customers want honesty from brands. Authenticity means being transparent and honest about brand value, and it requires businesses to listen to their customers, be open and true, create valuable content, engage with customers, and use personalized messaging. By building authentic relationships with customers, businesses can create trust and drive sales. You can also use FBPostLikes to add more Facebook likes to your page or post.
